The patient journey can feel isolating and uncertain. For both patients and their families, creating a warm, welcoming treatment environment—one that connects, comforts and clarifies—is paramount.
In our recent work with Northwestern Medicine, we used this belief as the starting place for design. In the process, we helped to reimagine what healthcare should be: patient-centered, thoughtful and empathetic.
The new outpatient campus prioritizes a holistic approach to patient care, creating a better treatment experience and subverting outdated hospital stereotypes. The calming, carefully-crafted environment welcomes. Reassures. And reflects the natural beauty of its prairie wetlands environment.
We know the patient journey can be filled with unknowns. By crafting healing environments that support all aspects of patient wellness, we're working to advance comprehensive patient care—and helping to make the unknown a little more welcoming.
In our recent work with Northwestern Medicine, we used this belief as the starting place for design. In the process, we helped to reimagine what healthcare should be: patient-centered, thoughtful and empathetic.
The new outpatient campus prioritizes a holistic approach to patient care, creating a better treatment experience and subverting outdated hospital stereotypes. The calming, carefully-crafted environment welcomes. Reassures. And reflects the natural beauty of its prairie wetlands environment.
We know the patient journey can be filled with unknowns. By crafting healing environments that support all aspects of patient wellness, we're working to advance comprehensive patient care—and helping to make the unknown a little more welcoming.
