Detroit office to host SMPS Michigan social media event

March 23, 2016 -

Detroit office to host SMPS Michigan social media event

The Southfield, Michigan office of Harley Ellis Devereaux (HED) will host an upcoming social media event for the Michigan chapter of the Society for Marketing Professional Services (SMPS). 

Event Details

Title: Social Media Use by Professional Services (SMUPS)

Date: April 14, 8-10 a.m.

Location: Harley Ellis Devereaux: 26913 Northwestern Highway, Suite 200, in Southfield. 


Presenting from Bianchi PR will be Account Supervisor Adriana Van Duyn, APR, who spearheaded the research project, and agency President and PR veteran Jim Bianchi, APR.

Completed in late 2015, Bianchi PR's SMUPS™ study was designed to identify trends and opportunities, and provide real-world, market-specific data to help Detroit-area professional service firms to enhance their social media marketing efforts.

Bianchi PR's SMUPS™ study analyzed social media usage by 25 of the top metro Detroit professional service organizations (as ranked by Crain's Detroit Business magazine) – including law, accounting, engineering, architectural and staffing firms – on their four most popular social platforms: Facebook; Twitter; LinkedIn; and YouTube.

The firm has also conducted a similar annual study for the automotive supply chain, called SMaASH™ – "Social Media and Automotive Supplier Habits" – to provide insight for the top North American automotive OEM suppliers.

Learn more about the event at this link.